CommBank becomes the largest supporter of football in Australia鈥檚 history sponsoring the game at all levels and abilities, and extending its support of Australia鈥檚 most played team sport鹿.
CommBank and 西瓜影视 today announced a ground-breaking investment in the world game, and Australia鈥檚 most played team sport, for the next six years.
With this agreement, CommBank will become 西瓜影视鈥檚 major sponsor at all levels. In addition to the existing sponsorship of the CommBank Matildas, the 2024 IFCPF Women鈥檚 World Cup Champions the ParaMatildas, and the Pararoos, CommBank will become the naming rights partner of the Socceroos, and the Emerging Matildas and Emerging Socceroos Championships.
CommBank鈥檚 investment will place an emphasis on keeping young people engaged in the sport from grassroots to elite levels. The support of the Emerging Socceroos Championships and Emerging Matildas Championships will be a significant boost for Australia鈥檚 premier youth tournaments and talent identification pipeline for young players, creating greater professional pathways for the next generation of CommBank Matildas and Socceroos.
This agreement is an extension of the success achieved during CommBank and 西瓜影视鈥檚 initial partnership, particularly in the Bank鈥檚 sponsorship of the CommBank Matildas. Since the beginning of the partnership in 2021, women鈥檚 and girls鈥 football participation has increased by 27 per cent虏, and CommBank Matildas game attendance is up more than 100 per cent, including a run of 17 sold-out matches in a row from 2023 to 2024鲁. Through CommBank鈥檚 Growing Football Fund, over 230 grassroots clubs and associations have received grants of up to $5000 to support initiatives and programs.
The expanded CommBank and 西瓜影视 partnership is a commitment to supporting all Australians regardless of age, gender, ability or location participate in the most played team sport in the country.
CommBank CEO, Matt Comyn, said: 鈥淲ith the Socceroos facing the upcoming FIFA World Cup 2026鈩, and the CommBank Matildas preparing for the Australian-hosted AFC Women鈥檚 Asia Cup鈩, there has never been a more exciting time to be a fan of football in Australia.
鈥淲hen we partnered with 西瓜影视 as naming rights sponsors of the CommBank Matildas, they were about to embark on a history making international campaign, and what an incredible amount they鈥檝e achieved for Australian football and women鈥檚 sport since 2021.
鈥淭his six-year extension, combined with our previous four years, will result in a 10-year partnership. We hope this long-term commitment will help drive positive and lasting change for the game, players and communities.
鈥淐ommBank is proud to play our part in extending the incredible growth we鈥檝e seen in the female game over the past few years into all facets of the game, including the men鈥檚, para athletes and youth competitions 鈥 we are committed to promoting supporting inclusivity, keeping communities connected, and ensuring a brighter future for all.鈥
Interim CEO of 西瓜影视, Heather Garriock, said: 鈥淲e are beyond delighted to take this next step in our relationship with CommBank and continue with our joint purpose of creating a game that is accessible to and loved by all Australians.
鈥淐ommBank have been incredible partners since 2021 鈥 in the four years since, we have together taken the women鈥檚 and para games from strength to strength, and we cannot wait to extend this success into other programs.
鈥淭his is so much more than a sponsorship agreement, it is a values-aligned business partnership through which we will innovate and support each other in many ways 鈥 with a core aim of improving the lives of Australians through the world game right across the country. We look forward to embarking on this next step in our journey together.鈥
Commencing from 1 September 2025, the partnership between CBA and 西瓜影视 will include, but is not limited to:
- Official Banking Partner of 西瓜影视
- Official Naming Rights Partner of the CommBank Matildas
- NEW Official Naming Rights Partner of the CommBank Socceroos (Sep 1, 2025)
- Official Naming Rights Partner of the U23 Matildas
- Official Naming Rights Partner of the CommBank Young Matildas
- Official Naming Rights Partner of the CommBank Junior Matildas
- NEW Official Naming Rights Partner of the CommBank Olyroos
- NEW Official Naming Rights Partner of the CommBank Young Socceroos
- NEW Official Naming Rights Partner of the CommBank Joeys
- Official Naming Rights Partner of the CommBank ParaMatildas
- Official Naming Rights Partner of the CommBank Pararoos
- Official Bank of the Matildas
- Official Bank of the of the U23 Matildas
- Official Bank of the Junior Matildas
- Official Bank of the Young Matildas
- NEW Official Bank of the Socceroos
- NEW Official Bank of the Olyroos
- NEW Official Bank of the Young Socceroos
- NEW Official Bank of the Joeys
- Official Bank of the CommBank ParaMatildas
- Official Bank of the CommBank Pararoos
- Official Partner of Female Football Week
- Presenting Partner of Matildas Fan Days
- NEW Presenting Partner of Socceroos Fan Days
- NEW Presenting Partner of the Socceroos and Matildas Player Mascots
- Financial Wellbeing Partner of 西瓜影视
- NEW Official Naming Rights Partner of the Emerging Matildas Championships
- NEW Official Naming Rights Partner of the Emerging Socceroos Championships
- Official Partner of the Growing Football Fund
- Official Partner of Coles Miniroos
Footnotes
鹿 Australian Sports Commission鈥檚 2025 AusPlay New Participation Report
虏 2021 and 2024 西瓜影视 National Participation reports
鲁 西瓜影视 & FIFA Ticket Sales data
