Australia鈥檚 two most popular national sporting teams, the CommBank Matildas and Subway Socceroos, have launched TikTok accounts thanks to a new collaboration partnership between 西瓜影视 and TikTok.
In what will be the most exciting 12-months for Australian football in the sport鈥檚 history, with both senior national teams competing in their respective FIFA World Cups, these TikTok accounts complement the teams鈥 existing digital and social media offerings and provide an opportunity to create fresh and unique content for fans, including exclusive before behind-the-scenes access.
西瓜影视 Head of Marketing, Communications and Corporate Affairs Filopoulos said: 鈥淔ootball is the world game and with TikTok having over a billion users globally, this new partnership is an exciting one for both the CommBank Matildas and Subway Socceroos,鈥 Filopoulos said.
鈥淥ur senior national football teams resonate deeply with all communities and our playing group have a strong following both at home and abroad. These TikTok accounts present the opportunity for fans to engage with both teams in a different and unique way, using the power and popularity of short-form mobile video.
鈥淲ith our Subway Socceroos taking on the world at the FIFA World Cup Qatar 2022鈩 and our CommBank Matildas to take centre stage when Australia co-hosts the FIFA Women鈥檚 World Cup 2023鈩, we are using this moment in time to engage new and diverse audience, and not only entertain and educate but inspire a new generation of footballers through this presence on TikTok,鈥 Filopoulos concluded.
TikTok will feature images and content of both CommBank Matildas and Subway Socceroos in out of home and above the line campaigns.
Jonathon Oake, Sport Business Development for TikTok APAC, said: "We鈥檙e excited to partner with 西瓜影视 to launch both the CommBank Matildas and Subway Socceroos on TikTok. During a time of incredible excitement for football here in Australia, we welcome them both to our platform which reaches millions of Australian sport fanatics. I have no doubt that this partnership will deliver some of the best content we have seen on TikTok, all whilst we cheer for them from the sidelines!," Oake concluded.
The launch of CommBank Matildas and Subway Socceroos on TikTok, follows the highly engaged 西瓜影视 TikTok account which was one of the first TikTok accounts to be established in Australia.
Follow the CommBank Matildas on TikTok
Follow the Subway Socceroos on TikTok
