As so many times before, it was a moment away from the public eye that said everything about Matt Simon.
In the final seconds of the Mariners鈥 AFC Cup semifinal second leg victory on April 24, with a history-making place in the final secured, Simon stepped away from the pitch and a few paces down the tunnel at Central Coast Stadium 鈥 overcome with emotion at his club鈥檚 achievement.
His club. The Mariners鈥 history is studded with key figures who have helped what is arguably the A-League Men鈥檚 smallest team achieve remarkable things, but Simon is up there 鈥 and his contribution grows by the day.
Central Coast鈥檚 most prolific scorer as a player is now the club鈥檚 sporting director with what is surely one of the wider remits in world football. On any given day you might find him squeezed behind his desk to deal with an enquiry about one of his players, but could equally be holding a drill up a ladder at the training ground, or driving to Sydney to pick up a bed for the academy players鈥 share house.
That鈥檚 why there were tears in his eyes, briefly, as the scale of the Mariners鈥 achievement in getting to the AFC Cup final (against Al Ahed in Oman at 2.00am AEST on Monday) sunk in. A football team representing a proudly parochial community of some 300,000 people had become only the third Australian team to reach an Asian final.

It鈥檚 an epic achievement in itself, made even more remarkable by the fact that the coach and many of the players that won the A-League last season have moved on. As one of the constants in a year of flux, Simon鈥檚 role has been crucial 鈥 and for a few seconds, the intensity of it all bubbled over.
鈥淭here was a fair bit of emotion flying around,鈥 Simon tells footballaustralia.com.au with his usual understatement. 鈥淚t was just a feeling of elation really, and an amazing feeling of pride.
鈥淚 think you care so much when you come from an area, when your family is there, and you see young players from the area come through the club and become part of the first team.
鈥淵ou don鈥檛 really have a job description at the Mariners, it鈥檚 just a case of everyone working together as one and seeing where that gets us.
鈥淧eople on the Coast understand that. Everywhere we go the players get recognised and appreciated. There鈥檚 a buzz around the club because of the role it plays in the community.鈥
Having played 16 times in the AFC Asian Champions League, Simon well understands the physical toll an Asian campaign takes on a squad, especially this year when the AFC Cup has for the first time been played concurrently with the A-League season.

Somehow Mark Jackson鈥檚 squad have just secured the domestic Premier鈥檚 Plate in addition to reaching the AFC Cup final, surviving on a mix of euphoria, belief and seemingly limitless reserves of energy.
鈥淐redit to the players and coaches but perhaps most of all the physical staff because they鈥檙e the ones who鈥檝e made sure the players can keep backing up when we鈥檝e played so many games,鈥 Simon says from the departure lounge at Sydney Airport on the way to the AFC Cup final.
鈥淚 know how hard it is to keep going, let alone to keep winning. But the mood is so much about not being done yet. We know what we set out to achieve, the goals we set ourselves, and it鈥檚 all about the mentality this group has.
鈥淚f our flight鈥檚 delayed, if there鈥檚 an issue with our baggage, whatever it is, the players just get on with it. That鈥檚 the thing that makes me most proud, how the boys are rising to the challenge. They鈥檙e loving every game at the moment.鈥

***
It was early on a sunny autumnal morning a year ago when this columnist arrived at the Mariners鈥 training ground at Tuggerah on the Central Coast, with a brief to shadow then-head coach Nick Montgomery in the build-up to the A-League Grand Final.
But the most striking sight of the morning was Simon perched atop a stepladder, rivet gun in hand, as he painstakingly built a roof structure on what was going to become the first-team gym area.
A week earlier he had worked through the night alongside club chairman Richard Peil and Peil鈥檚 nephew to build something similar for the youth team; in his back pocket, meanwhile, was a printout of an emailed offer that would ultimately lead to Nectar Triantis鈥檚 lucrative transfer to Sunderland, ready to discuss with Montgomery and Peil.
The Mariners鈥 own Matt of all trades isn鈥檛 fond of delegating a problem, it鈥檚 fair to say. 鈥淲henever I'm talking to him on the phone, he always seems to be doing something that's not his job,鈥 says Josh Rose 鈥 teammate of Simon at the Mariners for a number of years and now coach of the club鈥檚 U20 side in its academy.
鈥淗e will always do something to make life easier for a youth player or an A-League player or for Mark Jackson or whoever it is, he鈥檒l do anything possible to make things easier for them to do their job to the best of their ability.
鈥淚t鈥檚 so important that attitude if you want to drive that culture of effort and hard work. I use Matty Simon as a big example with the U20s, a lot of the time, of what it takes to succeed.
鈥淔or them to see what he does day to day is just great to have around the club. Even as a player he was one of those guys in a dressing room who would literally do anything to help the other players in the team.
鈥淧hysically, he made sure he was 100% all the time, but you just knew that he would do anything to make your game better and make you a better player.
鈥淭hat's the sort of guy he was. I remember when he got his move to Korea (in 2012), in the dressing room everyone was so happy for him because he wasn't about his own individual achievement. He was always about the team rather than himself. He was always fantastic to have around, one of the best guys you could have in the change room to be honest.鈥
Having lived there himself now for most of the last 15 years, Rose understands the resonance that the Mariners鈥 sporting director has with the local community.
鈥淭he Central Coast is a little bit different, and this is something I reiterate to the U20s a lot, in that they鈥檙e the sort of community or fan base that appreciates effort,鈥 he says.
鈥淪omeone like 鈥楽immo鈥 is so appreciated among Mariners fans, because he's 100% involved every day. He wasn't the prettiest player, but you knew what you were going to get with the amount of effort.
鈥淎s a coach myself now, you understand why someone like him was appreciated so much.鈥
Written by Tom Smithies for footballaustralia.com.au
AFC Cup Final Match Details
Al-Ahed vs Central Coast Mariners
Monday, 6 May 2024
Kick-off: 2:00am AEST
Sultan Qaboos Sports Complex, Muscat, Oman
Live on 10 Bold, 10 Play