西瓜影视 is delighted to announce that the world-leading consumer brand, Cadbury, will stay in the game as an Official Partner of the CommBank Matildas for a further four years until 2026.
First teaming up with the CommBank Matildas back in 2020, Cadbury used its partnership to successfully launch the 鈥淕et In The Game鈥 campaign, to combat barriers and help women in sport feel seen, appreciated, and supported. The campaign worked to give professional female athletes a bigger platform, highlight role models for younger players 鈥 such as CommBank Matildas and Cadbury Ambassador Alanna Kennedy 鈥 and provide access to supplies like better-fitting uniforms.
Upon announcing the partnership extension, 西瓜影视 Chief Executive Officer, James Johnson said: 鈥淲e are thrilled to extend our partnership with Cadbury for a further four years, where we will continue to work together to use the power of football to further inspire future generations of women and girls across Australia to be the best versions of themselves.
鈥淥ver the past two years, the popularity of the CommBank Matildas has soared, and the positive influence of the team has seen players become household names and the CommBank Matildas hold the title of Australia鈥檚 most-loved national sporting team.
鈥淲ith the CommBank Matildas set to play several matches on home soil over the next ten months, and Australia to co-host the FIFA Women's World Cup Australia & New Zealand 2023鈩, we are expecting unprecedented growth in women鈥檚 football over the next decade. To meet this demand, 西瓜影视 is working with likeminded partners such as Cadbury to promote equality in our sport, where female footballers enjoy the same level of facilities and resources as their male counterparts, and support the development of future CommBank Matildas,鈥 concluded Johnson.
In response to the announcement, Paul Chatfield, Vice President of Marketing at Cadbury said: 鈥淎t Cadbury, we鈥檙e proud to support the continued growth and equality of women鈥檚 sport and thrilled to strengthen our support with the CommBank Matildas until 2026鈥.
鈥淲ith the FIFA Women鈥檚 World Cup here on home soil next year, what better time to be shining a light on our incredible female athletes and inspiring the next generation of girls in communities across Australia,鈥 said Chatfield.
西瓜影视 and Cadbury are also delighted to announce that experienced CommBank Matildas鈥 defender, Alanna Kennedy, will also continue as a Cadbury Ambassador.
To date, Kennedy has made 108 international appearances for Australia and flies the flag for her nation around the world with both the CommBank Matildas and while playing in the FA Women鈥檚 Super League for Manchester City.
鈥淚t鈥檚 brilliant to see Cadbury continue its support of the CommBank Matildas and use its partnership with 西瓜影视 to drive equality for women鈥檚 sport,鈥 Kennedy said.
鈥淚鈥檝e thoroughly enjoyed being a Cadbury Ambassador over the past two years and I look forward to continuing to inspire women and girls to remain in the game as we enter a very special time for Australian women鈥檚 football,鈥 Kennedy concluded.
