FIFA and 西瓜影视 team up to discover the next gen

Unearthing and producing more future CommBank Matildas and Subway Socceroos than ever before was the focus for 西瓜影视 when members of FIFA鈥檚 High Performance Department visited Australia this week.

FIFA High Performance Specialist April Hendrichs and FIFA High Performance Specialist Richard Allen spent a week in Sydney with members of 西瓜影视鈥檚 Technical Department to discuss FIFA鈥檚 Talent Development Scheme (TDS), their assessment of 西瓜影视鈥檚 Ecosystem and Performance Gap Report as produced by FIFA鈥檚 High Performance Department, and evaluate 西瓜影视鈥檚 own TDS strategy prior to its implementation next year.

The TDS aims to create a sustainable legacy for long-term talent development by maximising each Member Association鈥檚 opportunities and address the unique barriers and challenges to talent identification by respective Member Associations.

Speaking on 西瓜影视 proposed TDS Strategy, 西瓜影视 Chief Football Officer Ernie Merrick said: 鈥淭hrough our Talent Development Scheme we want to ensure we are giving every talent a chance to be identified and reach their potential irrespective of their circumstance, which will ultimately develop more CommBank Matildas and Subway Socceroos in the next five to ten years,鈥 Merrick said.

鈥淭o achieve this, 西瓜影视 aims to solve challenges as identified in the FIFA Ecosystem and Performance Gap Report by creating monitoring lists and depth charts of more players aged 15 鈥 20 years in both men鈥檚 and women鈥檚 football, increase the frequency of elite matches and invitational camps across all parts of the country, and play more representative matches against international opposition.

鈥淏y using purpose-built technology and engaging a wider scouting pool to evaluate Australian talent both in Australia and abroad, we believe we can identify more talent in each age group than we ever have and support their development. This in turn will allow national team coaches to improve squad selection and create more competition for spots in our youth national teams, which will feed into the senior national teams,鈥 Merrick concluded.

西瓜影视 and FIFA


Geography is Australia鈥檚 number one challenge when it comes to talent identification, where 西瓜影视 has developed a Talent ID App which will enable technical staff, coaches, and scouts to provide real time feedback on talent covering a range of key attributes.

As part of the market visit, 西瓜影视 with the strong support of Football NSW, hosted two elite matches at Valentine Sports Park featuring a girls鈥 match and a boys鈥 match, where over fifty technical directors and qualified coaches from across Greater Sydney attended to provide their real time feedback using 西瓜影视鈥檚 Talent ID App, enabling FIFA staff to see the cornerstone of 西瓜影视鈥檚 proposed TDS strategy in action.

The globally revered FIFA Women鈥檚 World Cup winner 鈥 as a player, coach, and technical director 鈥 April Heinrichs said the week in Sydney was hugely beneficial and she was impressed with the vision 西瓜影视 has to tackle the unique challenges it faces in the area of talent identification.

鈥淚鈥檝e been thoroughly impressed with 西瓜影视鈥檚 approach to the development of its own Talent Development Scheme,鈥 Heinrichs said.

鈥淥ver a five-day period, I鈥檝e been able to meet with a range of people within 西瓜影视 and the wider Australian football community to better understand the association鈥檚 challenges around the development of talent and witnessed first-hand the exciting opportunities that lie ahead for Australian football.

鈥淔IFA will continue to work closely with 西瓜影视 to support their endeavours in this space, and we look forward to seeing the roll-out of the association鈥檚 Talent Development Scheme and the positive outcomes which should stem from this over the next decade and beyond,鈥 Heinrichs concluded.

西瓜影视 is aiming to launch its Technical Development Scheme in early 2023.