西瓜影视 is pleased to announce that it has signed an expanded and extended multi-year partnership with rebel, Australia鈥檚 largest sports retailer, to support the growth of women鈥檚 and grassroots football across the nation.
With the Westfield Matildas currently in Europe preparing to play international friendlies against Germany and the Netherlands this month, rebel has signed on to become an official partner of 西瓜影视 and the Westfield Matildas through to 2024.
The partnership aligns with rebel鈥檚 core business of encouraging Australians to live a healthy and active lifestyle through the sports they are most passionate about and supports 西瓜影视鈥檚 mission to achieve gender parity in football participation by 2027.
As part of the partnership, 西瓜影视 and rebel will align on initiatives aimed at encouraging and inspiring females to play football, as 西瓜影视 seeks to secure over 400,000 new female participants over the next six years.
Using the 鈥楽port is Calling鈥 platform, rebel will encourage women and girls to unlock the health and social benefits of pulling on a pair of football boots for the first time, while also inspiring ambitious players to reach their best by highlighting the Westfield Matildas鈥 training regimes.
The partnership, which extends to 西瓜影视鈥檚 MiniRoos program, will also include a content strategy aimed at bringing football fans and rebel customers closer to the action, and will offer exclusive, money-can鈥檛-buy opportunities for rebel active members.
rebel General Manager Customer & Marketing, Jennifer Gulliver, said: 鈥渞ebel is passionate about supporting women鈥檚 sport and women鈥檚 football and to sponsor Australia鈥檚 most loved team in the Westfield Matildas is something the whole organisation is behind. We can鈥檛 wait to inspire the next generation of girls over coming years, and perhaps help a few realise their dreams of becoming a Westfield Matilda in the future.鈥
rebel Managing Director, Gary Williams, added: 鈥淚n just two days鈥 time the Westfield Matildas will return to international action for the first time since March 2020, which will provide inspiration to thousands of girls and boys across Australia鈥檚 football family who are preparing to play the game at community and grassroots levels throughout 2021. This unique timing only adds to our excitement to continue our support of football in Australia.鈥
鈥淲ith our 鈥楽port is Calling鈥 mantra, rebel is committed to growing sports participation across the country, and this partnership with 西瓜影视 will unlock exciting opportunities and offers for rebel鈥檚 football fans through an array of online, in-store, and in-stadia experiences.鈥
西瓜影视 Chief Executive Officer, James Johnson, is thrilled to have secured the ongoing support of rebel, a company with a significant national footprint.
We are delighted to have secured another corporate partner for 西瓜影视 that believes in our long-term vision for the sport, including the enormous potential that exists in the women鈥檚 and community spaces,鈥 Johnson said.
鈥渞ebel has been a long-term partner of football in Australia, and as Australia鈥檚 largest sports retailer, is well positioned to help football deliver positive outcomes across the country. As the national governing body, 西瓜影视 looks to work with organisations that will proactively help us supercharge football鈥檚 growth.鈥
Fans can keep up to date with exclusive rebel football offers and content via the .
To celebrate the partnership, and the upcoming Westfield Matildas matches in Germany and the Netherlands, rebel is encouraging fans to get behind the green and gold and follow #thehomeoffootball.
Australia鈥檚 fixtures against Germany and the Netherlands will be broadcast live in Australia on FOX SPORTS, Kayo, ABC TV, and My Football Live App.
Germany v Westfield Matildas
Sunday, 11 April 2021
Venue: Brita-Arena Wiesbaden, Wiesbaden
Kick Off: 12:05am (AEST)
Broadcast: Live on FOX SPORTS, Kayo, ABC TV, and My Football Live App
Please note that all dates & times listed are AEST. Kick-off in Germany is on Saturday, 10 April 2021 at 4:05pm local time.
Netherlands v Westfield Matildas
Wednesday, 14 April 2021
Venue: NEC Stadium, Nijmegen
Kick Off: 2:30am (AEST)
Broadcast: Live on FOX SPORTS, Kayo, ABC TV, and My Football Live App
Please note that all dates & times listed are AEST. Kick-off in the Netherlands is on Tuesday, 13 April 2021 at 6:30pm local time.
