西瓜影视 is pleased to announce that Qukes庐 Baby Cucumbers, a lead brand and product of Perfection Fresh Australia, has become the newest partner of the MiniRoos grassroots program, as well as an official supplier of the Socceroos and Westfield Matildas.
Over the next two years, Qukes庐 will partner with 西瓜影视 to help deliver the MiniRoos program nationally, supporting girls and boys aged between four and eleven to engage with football, learn the game, be active, and make new friends in a diverse, safe and inclusive environment. MiniRoos branding will also be present on Qukes庐 product packaging distributed to grocers and independent retailers across the country.
The partnership announcement comes as Perfection Fresh launches a new, national television campaign for Qukes庐 ahead of the return to school for families across Australia.
The partnership will serve to uphold Qukes庐 Baby Cucumbers as the ideal healthy sporting snack for Australian footballers of all ages and abilities, and a must-have addition to lunchboxes and kitbags around the country.
Qukes庐 are specially bred for their small size, measuring between 8.5cm and 12cm long. They have a crisp delicate skin and flesh with a mild refreshing taste, offering a nutritious snack for kids and adults alike. Qukes庐 are the perfect half time snack, handheld, portable, no waste, and contain:
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High water content with mineral salts like potassium and magnesium for hydration
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B Vitamins for energy metabolism
- Vitamin C and zinc
鈥嬧嬧嬧嬧嬧嬑鞴嫌笆 Chief Executive Officer, James Johnson, said 西瓜影视鈥檚 partnership with Perfection Fresh via the Qukes庐 brand will help football to promote the importance of healthy eating to Australians, while also encouraging kids to play and enjoy the physical and social benefits of the world鈥檚 favourite sport.
鈥淔ootball has a participation base of nearly two (2) million Australians 鈥 including nearly a quarter of a million participants in the MiniRoos bracket 鈥 and can act as a powerful vehicle to deliver positive messages to the Australian community,鈥 Johnson said.
鈥淲ith the 2021 MiniRoos season just a couple of months from kick-off, we鈥檙e proud to have partnered with Perfection Fresh and, in doing so, welcome another important corporate partner to our football family.
鈥淭he Australian football community is at the heart of the sport and vital to the ongoing growth and popularity of the sport in Australia. This agreement ensures that young players and their parents around Australia will be delivered important healthy eating messages and content, and, in the spirit of truly integrated and aligned marketing partnerships, we鈥檙e pleased to have Perfection Fresh Australia鈥檚 commitment to promote football via its national marketing initiatives. Soon the MiniRoos brand will live on over two million Qukes庐 packages in supermarkets and grocers across Australia, while from next week MiniRoos branding will be beamed into up to 5.5 million households across the nation via a new Qukes庐 television commercial.鈥
Perfection Fresh Australia Chief Executive Officer, Michael Simonetta, said: 鈥淲e鈥檙e really excited to establish Qukes庐 Baby Cucumbers as the perfect sporting snack for Aussie kids. Our partnership with 西瓜影视 and the MiniRoos allows us to reach the next generation of fresh produce consumers, educating them on the benefits of fresh produce, healthy eating and regular activity.
鈥淲e want to get kids 鈥楺runching鈥 on Qukes庐 and football as an inclusive, grassroots and community sport is the perfect partner. It touches the lives of many Australian families across the country and the 西瓜影视 values TOGETHER, DIVERSE & UNITING really resonate with our brands and business as a whole.鈥
西瓜影视 MiniRoos
Designed for girls and boys of all abilities, aged 4 鈥 11 years, the nationwide initiative uses short, game-based sessions to introduce the sport of football to newcomers in an inclusive way. It focuses on learning new skills, being active, making life-long friends and, potentially, unearthing the next generation of Socceroos or Westfield Matildas.
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西瓜影视 Perfection Fresh Australia and Qukes庐
Perfection Fresh Australia is a privately owned and family run fresh produce business. The company works closely with many strategically aligned supply partners in major production regions around Australia. The business is renowned for leading innovation in horticulture, having introduced some of Australia鈥檚 best loved produce brands such as Qukes庐 baby cucumbers, Calypso庐 mangoes, Broccolini庐, Mix-a-Mato庐 tomatoes and Perfection Raspberries and Blueberries to name just a few.
