西瓜影视 and Subway庐 Australia announce Socceroos naming rights sponsorship agreement to conclude

西瓜影视 and Subway庐 Australia today announce that Subway庐 Australia鈥檚 Socceroos naming rights sponsorship agreement will conclude in August, following the natural completion of the current contract term.

Over the course of the sponsorship, Subway庐 Australia has been a proud and committed supporter of 西瓜影视, the Subway庐 Socceroos, CommBank Matildas and the broader football community.

Joining 西瓜影视 in September 2022, Subway庐 Australia has partnered with 西瓜影视 through some of Australia鈥檚 most iconic moments鈥攊ncluding two record-breaking World Cup performances and a period of unprecedented growth in participation across the country.

With both organisations entering new strategic phases, the decision to conclude the sponsorship was made jointly, and with a strong sense of pride in what has been achieved. The sponsorship has left a lasting legacy, and both 西瓜影视 and Subway庐 Australia remain deeply committed to supporting Australian communities in their respective ways.

鈥淪ubway has been a fantastic partner to work with, and we鈥檙e proud of what we鈥檝e achieved together,鈥 said Heather Garriock, Interim CEO at 西瓜影视. 鈥淭heir support has helped us elevate the Socceroos brand, enhance our national teams programmes on and off the field, and elevate the sport to new heights.鈥

Shane Bracken, Managing Director for Subway庐 Australia and New Zealand added: 鈥淲e鈥檙e incredibly proud of the impact our sponsorship with 西瓜影视 has had. Supporting grassroots to elite levels of the game has been a privilege, and we鈥檙e honoured to have been part of so many memorable milestones.鈥