Football Federation Australia (FFA) today unveiled a new logo and brand, to promote the whole of football in Australia.
FFA Chief Executive Officer David Gallop AM said the new visual statement signifies football as the game for all Australians.
鈥淭oday鈥檚 announcement has been two years in the making and is the next major change following the rebrand of the Leagues (Hyundai A-League, Westfield W-League and Foxtel Y-League) that we announced early last year.
鈥淥ur new identity opens the way to reposition football as a top tier sports brand and promote the whole of the game.
鈥淭his new look and feel has been developed in collaboration with our stakeholders and has the support of the member federations who will also look to refresh their identities in line with the new FFA logo in the near future.
鈥淥ur goal is to build one brand across our whole sport. Creating greater connection, belonging, and awareness and bring our communities together,鈥 Mr Gallop said.
The new FFA brand strategy and design was developed in conjunction with FFA鈥檚 brand agency Hulsbosch Design.
Managing Director at Hulsbosch, Jaid Hulsbosch said following the successful rebrand of the Hyundai A-League, Westfield W-League and Foxtel Y-League, this rebrand strengthens the FFA鈥檚 brand leadership positioning.
鈥淭his new identity will help promote football and simplify the brand organisational structure.
鈥淭his is more than a logo, it is an icon for football in Australia and will create meaningful, long-term brand building for the sport,鈥 he said.
FFA Chief Marketing Officer Luke Bould was delighted to launch the next phase in the development of football鈥檚 brand.
鈥淲e consulted with over 4000 stakeholders across the game in developing a new, unified identity for football in Australia.
鈥淭he three elements represent the three key things that set football apart, its atmosphere, diversity and ability to unify and connect us to the rest of the world.
鈥淚t鈥檚 a new look as we embark on the next stage of the development of the game,鈥 he said.
