New National Teams CBA to drive continued growth of Australian football

西瓜影视 and Professional Footballers Australia (PFA) have today announced a new four-year National Teams Collective Bargaining Agreement (CBA) for the Subway Socceroos and CommBank Matildas.

The new agreement further strengthens the partnership between 西瓜影视 and Australia鈥檚 Senior National Team players, enhancing the gender equality and revenue share model established in 2019.

Following a period of unparalleled international success for both the CommBank Matildas and the Subway Socceroos, the CBA delivers improvements to the National Teams revenue-share model, safeguards investment into Australia鈥檚 Youth National Team program, secures record levels of investment in player welfare and development and, for the first time, past player programs.

The CBA will cover the AFC Asian Cups鈩 2023 and 2027, Paris 2024鈩 Olympics, AFC Women鈥檚 Asian Women鈥檚 Cup 2026鈩, FIFA World Cup 2026鈩 and FIFA Women鈥檚 World Cup 2027鈩. 

Major highlights of the agreement include:

  • Enhanced revenue sharing between 西瓜影视 and the players through a world-leading economic model;
  • Strengthened commercial partnership between the players and 西瓜影视 to drive further investment into the continued growth of Australian football;  
  • CommBank Matildas鈥 player payments to transition immediately from centralised contracts to match and commercial payments; 
  • Preservation of the gender equality model to ensure players continue to receive equal pay, employment and high-performance standards; 
  • Enhanced parental policy provisions; 
  • A commitment to develop a 西瓜影视 human rights policy and development of joint player and 西瓜影视 community impact investments via the PFA鈥檚 Footballers鈥 Trust; and 
  • Establishment of a PFA 鈥 西瓜影视 CBA Committee to further strengthen the partnership, focused on expanding commercial opportunities, boosting the national team brands, and elevating high-performance standards. 

CLICK HERE to view the Facts Sheet reflecting the 2023-2027 Collective Bargaining Agreement

西瓜影视鈥檚 CEO, James Johnson, voiced his excitement about the new agreement, stating: 

鈥淭he new CBA represents a sophisticated economic model that rewards our players in tandem with the growth and commercial success of our national teams. It鈥檚 a model that ensures as we scale new heights commercially, and our players will share in the fruits of these triumphs 鈥 a true testament to our shared goals and values. 

鈥溛鞴嫌笆 has enjoyed remarkable growth in the last few years and this agreement is positioned to drive our progress even further forward. By incentivising our players to promote further growth we will be able to create new opportunities for generating revenue and unlocking value which was not previously available to us under the old structure. Through this new structure, we have been able to build in the possibility for innovative opportunities to respond to a dynamic and ever-changing landscape.鈥

Johnson continued, 鈥淭his agreement is more than a contract; it's a commitment to progress and a promise that as our revenue base flourishes, so will the opportunities and rewards for our players, making them key contributors in our game's prosperity. Our aim is clear: to continue growing the game of Australian football hand in hand with those who bring it to life on the pitch.鈥  

Matildas - Tiff Williams

Concluding his statement, Johnson said: 鈥淚 am proud to say that this CBA is a landmark not just for 西瓜影视, but for sports organisations worldwide. It sets a new standard for how players and national associations can work together to achieve common objectives. 

鈥淭he spirit of cooperation with the PFA and our players has been exceptional, and our shared ambition for our national teams to excel at the highest international levels is stronger than ever. We look forward to the continued growth of Australian football through collective achievements and successes.鈥

PFA co-Chief Executive and former Matildas鈥 captain Kathryn Gill said: 鈥淪ince the first Socceroos鈥 CBA in 1997 and Matildas in 2010, our national team agreements have laid the foundations for the international success Australia has enjoyed across the past 25 years. 

鈥淚n partnership with 西瓜影视, we have a framework to ensure we capitalise on the growth and popularity of our players and national teams across the next four years and further incentivise performance on the global stage.

鈥淲e thank 西瓜影视 for the spirit of collaboration that has defined these negotiations and the contribution of over 40 national team players who were so actively involved.鈥

PFA President and current Subway Socceroo Jackson Irvine said: 鈥淔rom the outset of these negotiations, our ambition was to set up the game for more success, but we also wanted to ensure that we leave the game in a better place for those who follow us. 

Socceroos

鈥淭his agreement will ensure that our National Team players have everything they need to excel on the pitch, a more robust partnership that can strengthen the game and, importantly, allow us to have more impact off the pitch than ever before. 

鈥淭he current generation of players are deeply grateful for those players who came before us and who fought to guarantee the conditions we enjoy today.鈥